“There are no crowds lining the extra mile.” ~Royston Guest
Built to Grow uses a model developed by Royston and Pti to grow businesses, and while some research and development is done where developing the model is concerned, the model was also developed through real-world, practical trial and error, which makes the model a very practical one from the standpoint of business building. This thus makes the book a valuable read for business owners as well as those who run businesses, as the model within works in the real world, regardless of business, in addition to being an all-encompassing methodology that covers all of the facets of running a business that will endure. Royston wrote it after being told several times to write a book that would encompass all of the practical ideas and methodologies he and his company created, and after realizing that he and Pti Worldwide could only reach so many people directly, hence the book’s being designed to reach far more people throughout the world.
Royston’s passion is helping businesses grow, and one of the things that enable a business to do that is relevance and how well customers feel they have been treated by the business. Roy then gave an example of a well-known fast food company’s evolution to fulfil the needs of their customers to stay relevant in the market, as well as a well-known toy company’s continued relevance over generations.
Royston notes that the main challenge faced by businesses are their acquisition, maximization, and retention (AMR) strategies, where acquisition refers to getting new customers, maximization refers to making the most of their existing customers and retention refers to minimizing the number of customers who end their relationship with the company - analogous to the front door, the building that the company is in, and the back door, respectively. Royston notes that most companies don’t realize these three parts of customer relationship and don’t create strategies around these, and this is where they run into trouble where expansion is concerned. Roy gave the analogy of a supermarket as an example of a company implementing these strategies where they are concerned.
Royston has a Facebook group, as well as a LinkedIn group, under his name, and in these groups, he gives out a lot of information on the various aspects of running and growing a business, including real-world case studies, to those who sign up for these.
Purchase from Amazon: Built to Grow: How to Deliver Accelerated, Sustained and Profitable Business Growth by Royston Guest