“Never give up hope, always try to look at the positive. We’re all in this together.” ~Isabella Michon
Isabella remarked that, when she was with Harper San Francisco, she focused on religion and spirituality based books, although she was also exposed to other kinds of books. It was after she left Harper Collins, to look after her newly-born son, that she set up her own publicist business so she could spend more time and look after him. She points out that being a publicist was something that could be done from home, with the requirements, when she started out, essentially being a phone and a computer. Isabella counts herself to be fortunate, as her extensive contacts, built up over the years have enabled her to create the necessary connections – such as producers and reporters – to get her clients the bookings they need. She also mentions that, as passion and creativity are important for the work, being a publicist is “a great place to be,” as “publicity,” according to her, is another way of saying “public relations” and maintaining relationships, as it is a way to let the outside world know about whatever it is that one is promoting.
Isabella reflected that, as a producer, one of the first questions she asks is: “Do you have your own, personal story?” This comes into play with her being a publicist, as knowing what goes on with an author also makes it interesting for her. Isabella also remarks that, with novelists in particular, what they write about springs from their own lives, which is where the interest in the author’s personal story can be important. Being a good publicist, she notes, is about being curious, having an interest in, always asking questions about, finding the unusual about, and what the motivation is, for people.
Wagging Tales is a column that Isabella posts on her Facebook page, mostly because she was already familiar with that social media platform; that said, she will try different platforms in the future. The name comes from her dog, Joey, and she came up with the column after feeling down during the present time of shelter-in-place during the Covid-19 pandemic. She then researched on any good news she could find, was amazed with what she discovered and then decided to highlight some of these positive, good deeds and create a column out of that. The column honors popular people as well as those who have made an impact but who aren’t well-known throughout the world, such as her son’s music teacher, Emily Gates, and Lesley Bradley, CEO of W. Bradley Electric (the company was named after Leslie's father, according to Isabella), which spearheads a “Random Acts of Kindness” committee. As of this writing, she hopes to feature such people as Fr. Brian Costello, the pastor of Our Lady of Loretto Church in Novato, who has refused to retire early, despite his being diagnosed with terminal cancer, as well as Captain Thomas Moore, who is a British veteran who did 100 laps for his 100th birthday to raise money to support efforts to fight the present pandemic.
Isabella has looked into how doing positive things can affect one, and she notes that doing good deeds and being grateful are good for one’s health, according to all the articles and references she has researched. She remarks that her column not only covers her community, but also that of the world at large. Isabella also loves the flexibility that her column affords her, as she can highlight various kinds of good works conducted by different kinds of people, such as nine-year-old girl Aria Luna, Lady Gaga and the Sean Bonnette's AJJ band, which does a nightly complementary free online show, and she also honors members of the medical profession with all the work they are presently doing in her column.
Isabella points out that businesses are now working out different ways to make a difference in their industry, and for those who want to help out during the present pandemic, she points out that there are a lot of different organizations that one can volunteer for. She also remarks that monetary and blood donations are helpful, as is picking up a phone to call up a senior citizen to check up on them. “Think about the talents you have and what you can share,” she advises to those who think about what they can do. Isabella also remarks that, during this present pandemic, social media platforms can play a great part with keeping people connected. That said, Isabella remarks that one should take care of oneself first before being able to help others.
See the Facebook column: Wagging Tales: Changing Lives One Tale at a Time by Isabella Michon
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